message from the founder

Hello, I am Natacha Fazal Karim.

A serial entrepreneur, philanthropist, advocate for gender equality, and passionate environmentalist. My work has always been guided by a belief that business can create meaningful change when it respects people, nature, and future generations.

The 2020 pandemic marked a pivotal turning point in my life: a time to pause, observe, reflect, and reconnect with myself. This transformative period led me to explore holistic treatments, mindfulness, and a deeper connection with the environment.

In December 2021, we acquired One Belvedere Tuscany, a farm and winery where we adopted regenerative and permaculture farming practices. As well as embracing the principles of permaculture philosophy. Alongside this, we undertook a complete renovation of the estate’s buildings, an immensely rewarding and educational process.

In 2023, I founded Beloved to share knowledge, spark ideas, and advocate for eco-conscious living inspire by life on our estate. Whether it’s reducing waste, following seasonal recipes, choosing sustainable materials, switching to renewable energy, or supporting ethical local businesses.

I believe meaningful change begins with small, deliberate actions. One step at a time, one day at a time. One blog post at a time.

Enjoy the reading!