Rooted in
Practice
Environmental responsibility made tangible through place.
The guest journey is the communication mechanism.
Rooted in Practice makes the place itself the communication system. Guests encounter practice, hear the reasoning and see the evidence behind it.
From Land to Experience
A one-minute journey through the places, practices and encounters that make sustainability tangible across Vivere il Presente. From vineyard and kitchen garden to winery, kitchen and table, the film follows how environmental practice becomes part of the guest experience.
Guests encounter environmental practice in the vineyard.
Cover crops / green manure were used across all Belvedere1 vineyards in 2025–2026. No herbicides were used across the relevant vineyard parcels. Established vineyards were managed without irrigation during the period, except approximately 2.8 ha of new 2025 plantings that received establishment watering.
No measured biodiversity or soil-health improvement is claimed.
Soil cores turn difference into conversation.
A physical prompt for explanation.
Physical soil and geological materials help explain vineyard differences through a tangible, place-based encounter.
Not laboratory measurement.
Not proof of improved soil health.
“Visits, tours and tastings connect environmental practice with place.”
Practice becomes part of the conversation.
Sustainability is normally woven into vineyard visits, cellar tours and guided tastings. Content varies with guest interest.
Vineyard practices, soils, cellar choices and responsible wine production become part of a direct conversation with guests.
Documented across the controlled period.
The eligible record base for the count.
Participation instances are not unique guests or measured learners. Records do not imply identical content delivery.
What guests encountered is backed by scoped proof.
Property, product and conversion evidence are presented within their documented scope.
5 Eco Leaves
Property-scoped hospitality certification.
5 Eco Leaves
Property-scoped hospitality certification.
VIVA product verification
Product-scoped: named Toscana IGT and Chianti Classico wines.
Organic conversion in progress
9.8149 ha vineyard in conversion. Certificate IT-BIO-014. Scheduled to end 28 Jul 2028.
Matching Apr–Jul periods, normalised per reported room night. Period-specific and non-causal.
The matched period shows lower resource intensity.
A room-night-normalised comparison keeps operational change in context.
Estate production reached the hospitality experience.
ESTATE-PRODUCED WINE
1 Jun 2025–31 Aug 2026
ESTATE-PRODUCED WINE
1 Jun 2025–28 Aug 2026
Two separate hospitality datasets show estate-produced wine reaching the guest experience. They remain separate and show hospitality integration, not food sourcing, procurement, carbon or environmental outcomes.
Sustainability was perceptible to a guest sample.
The result supports perceptibility within this sample. It does not demonstrate learning, behaviour change, causality or all-guest sentiment.
Not a winery sample. Not representative of all guests. No causal attribution.
Clear scope keeps the case credible.
Every result is presented with its unit, period, denominator and claim boundary visible.
Definitions
964 participation instances across 351 eligible completed-dated records. Instances are not unique guests or learners, and records do not imply identical content.
Measurement windows
LLP: Apr–Jul 2026 vs 2025, per reported room night. QB: 1 Jun 2025–31 Aug 2026, 625/715 bottles. TLP: 1 Jun 2025 06:00–28 Aug 2026 06:00, 639/1,398 units.
Scoped verification
OBT / LLP: property-scoped 5 Eco Leaves. VIVA: named-product scope. B1 organic: conversion in progress within certificate scope.
Boundaries
Soil and geological materials are qualitative. Utility comparisons are non-causal. Perception is not learning. Wine figures show hospitality integration, not environmental outcomes.
OPERATING CONTEXT
2025 was the first guest-facing season for One Belvedere Tuscany, Belvedere1 Winery and QB Cucina. Agricultural and winemaking activity at the estate predates this phase; Locanda Le Piazze and Tavola Le Piazze have welcomed guests since 2013. The case therefore combines practice and guest-experience evidence from newer operations with comparative evidence from longer-established hospitality businesses.
Rooted in
Practice
The place itself became the medium.
Category 48